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Research: Papers
| Using Process-Focused Versus Outcome-Focused Thought to Enhance Consumer Judgments |
Escalas, Luce |
2006 |
PDF |
| Connecting with Celebrities: Celebrity Endorsement, Brand Meaning, and Self-Brand Connections |
Escalas, Bettman |
2007 |
PDF |
| Path Dependent Preferences The Role of Early Experience and Biased Search in Preference Development |
Hoeffler, Ariely, West |
2006 |
PDF |
| How Social-Cause Marketing Affects Consumer Perceptions |
Bloom, Hoeffler, Keller, Meza |
Winter 2006 |
PDF |
| Under Representation: Concession-Making in Negotiation When Not Negotiating for Oneself |
Goates, Friedman |
Jan 2006 |
PDF |
| Self-Referencing and Persuasion - Narrative Transportation Versus Analytical Elaboration |
Escalas |
Sept 2005 |
PDF |
| Self-Construal, Reference Groups, and Brand Meaning |
Escalas, Bettman |
June 2005 |
PDF |
| ’Twixt Cup and Lip: The Role of Memory Distortion and Temporal Change in Hedonic Product Evaluations |
Conard |
May 2005 |
PDF |
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